The creators of Baldur's Gate 3 are talented developers and seem like wonderful people. The company was among the few studios that did not fire anyone from its team, and according to CEO Sven Vincke, the secret to success lies in player satisfaction.
Speaking to GamesIndustry.biz, Sven Vincke said that Baldur's Gate 3 had the best marketing campaign in the world. The campaign revolved around positive fan feedback, which helped CRPG reach new heights last year.
However, another important component was user-friendliness. The team did not engage in excessive monetization or anti-consumer activities. Instead, she treated every player with respect.
Treat your players the way you would like to be treated. – said Sven Vincke
CRPG recently won the prestigious BAFTA Game of the Year 2023 award, making it the only release in the industry to win every major GOTY award.
Sven Vincke emphasized that Larian Studios continues to focus on new updates, content, and quality of life changes. This approach allowed players to remain satisfied and return again and again. After such measures, the game was destined to become a hit.
This team also fought against the greed of publishers. This is why Sven Vincke and other developers at Larian Studios did not focus on short-term profits through hard monetization like other developers. The game eventually sold over 15 million copies.
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